Our Story
Luffa Haru brings gift sets of beautiful essentials made to last.
We begin each day with our senses.
A natural luffa sponge can change how a home looks and feels.
The natural fibre brings a sense of wholeness and beauty to the kitchen. It foams gently, rinses cleanly, dries fully and keeps its form for the next time.
Pure cotton fabric made through centuries-old tradition finishes the daily routine by the sink and brings a sense of calm continuity to the home.
Luffa Haru was born in the heart of The Hague, the Netherlands in 2025 to share the simple joy of using luffa at home, every day.
Luffa is a plant in the cucumber family. Its fruit is a gourd that matures and dries into a natural fibre, used as a washing-up sponge for centuries. Haru means day in Korean.
Our vision is to establish sustainably grown luffa as the daily kitchen sponge in Dutch homes. We work towards this by offering curated gift sets of timeless essentials for the home.
